On Saturday I had the pleasure of teaching a breakout session on social media strategy at the Christian Web Conference in beautiful Southern California. I didn’t have the opportunity to offer these 10 questions as a handout to the people in my session (who owns a printer these days?), so I promised I’d make them available online.
If you’re at all interested in developing a social media strategy for yourself or your organization, consider taking the time to answering these questions. In fact, I’d recommend you invite at least one other person from your organization to help you answer these questions because I’m certain that the dialogue would do you some good.
Here are the 10 questions — I hope they’re helpful for you or your organization as you formulate or revisit your social media strategy. And as always, feel free to offer me some feedback on questions you’d add or questions you find troublesome.
- Generally speaking, what is your personal or organizational mission?
- What is your social media mission?
- What other people and organizations are doing this well?
- How vital is social media success to your organization?
- Who is responsible for your social media efforts?
- What platforms are you going to use?
- What resources are you going to commit to the pursuit of your social media mission?
- How will you know if your strategy and efforts are working?
- What challenges are you going to face?
- Ultimately, what does social media success look like for you?