Look, I’ve got something I need to tell you. Are you sitting down?
MySpace wants to make a comeback.
I know, I know. I was upset too. But it’s happening. A new MySpace is on the way, and that’s not even the most surprising part. Are you still sitting down?
It looks good. It has potential. No, I’m serious. See for yourself:
Apparently, MySpace — the same outfit that was acquired by NewsCorp for $580 million in 2005 and sold by NewsCorp for $35 million in 2011 — is not content to be the butt of everyone’s Web 2.0 jokes anymore, at least not under the new ownership (which includes Justin Timberlake). Thus, this concerted effort at a relaunch.
So what does all this have to do with bias? Well, it comes down to this statement I’ve seen repeatedly on blogs and Twitter:
The new MySpace looks cool, but are people really going to want to use it if it’s still called MySpace?
In other words, is the bias against what MySpace was so strong that it can’t or won’t be overcome by what MySpace is or is becoming?
This is the essence of bias. If MySpace is fighting an uphill battle against it, do you think the church is too?
Scott McClellan is the Editor of Echo Hub and the Director of Echo Conference. You can follow him on Twitter: @scottmcclellan.