Did you hear the story about Kinetic Church in Charlotte, NC? A few weeks ago, a thief stole a trailer containing 75% of the church’s equipment. Obviously, the church body took the loss hard. But what’s interesting are the ways in which Kinetic Church responded through both old media (these billboards) and new media (the YouTube video below). What do you think about Kinetic Church’s campaign to communicate with the person or persons who have done them harm?
Update: In a coincidental turn of events, Church Marketing Sucks posted about this same story this morning. Check out Joshua Cody’s take over at CMS.