Vine – Creates six-second videos to share with your friends. Six seconds. Very little text.
Instagram – Creates square pictures to share with your friends. Square. No other shape allowed. Very little text.
Facebook allows you to post links, photo albums, lengthy videos, and even longer diatribes about social and political issues. We can post everything on Facebook.
But Vine and Instagram limit us. Extremely. One six-second video. One square photo. It’s one of the things that’s so frustrating about the mediums. But it’s also what makes us love them.
It’s hard to sell me something on Vine and Instagram. But it’s very easy to tell me a story. It’s very easy to let me in on an experience. And that’s what Vine and Instagram force you to do. They force you to share a story with your followers. (Even if it’s only a story about the coffee you drank.)
How do you communicate at your church? Do you communicate like Vine and Instagram? Do you tell short, compelling stories? Or do you go the Facebook route?
What about the programs you have? Do you give people a thousand options? Or do you give them a few, select, great options to choose from?
There are places for the Facebook approach. There are places for the Vine and Instagram approach. But I’ll tell you this…one is far more compelling.
Food for thought.