This is just a quick thought for today: you, as a communicator and storyteller, wield a tremendous amount of power to shape people’s perceptions through your editorial decisions. Here’s what I mean:
The other day I heard someone point out that Mad Men and Happy Days are set in the same time period in American history. Think about that for a minute. Think about how radically different the two shows. Think about how little commonality they have in terms of subject matter, tone, voice, and message. Essentially, Mad Men and Happy Days are two period-piece stories told from radically different perspectives. Their effects on their respective audiences are also radically different.
That is the power of your perspective. Every time you communicate, every time you tell a story, you make choices about the subject matter, tone, voice, and message.
Choose wisely.
Scott McClellan is the Editor of Echo Hub and the Director of Echo Conference. You can follow him on Twitter: @scottmcclellan.