No doubt you’ve heard about the Netflix/Qwikster imbroglio by now. If you’re a customer, you probably have an opinion about the whole thing. If you’re into branding and so on, you probably chuckle at the name Qwikster. Me too. But all that said, I’ve got something you should read.
The founding CEO of Netflix, Marc Randolph, has some thoughts on the recent announcements from Netflix. In short, and somewhat surprisingly, he’s a big fan:
Even my own friends are sending me puzzled notes, wondering if the “wheels are coming off the cart”.
What can I say? They are all wrong.
Not only am I completely in support of what Netflix is doing, but I think it is one of the smartest, most disciplined and bravest moves I’ve ever seen.
But why, Marc? What makes this such a smart, brave, disciplined move?
Plain and simple, this move was all about focus. Relentless focus.
Relentless focus. Now there is an interesting concept. Check out Randolph’s entire post, and consider his thoughts on focus even in the face of potentially alienating large numbers of people.
As I’ve written before, leadership is about maintaining a course toward the Promised Land even when all the people are clamoring for you to take them back to Egypt. In the case of Netflix, we’re just talking about DVDs and streaming movies. In the case of what you do, we’re talking about something much more significant.
So, relentless focus.
Sounds tough. Sounds worthwhile.