Football is back, and the NFL is more popular than ever.
It occurs to me that one of the smartest things the NFL does every year is go away.
Four weeks of preseason. Twenty weeks of real football. Twenty-eight weeks of no football. Then football comes back and we rejoice.
The NFL is more popular than ever, and in a few months it’ll be smart enough to go away for a while.
Scott McClellan is the Editor of Echo Hub and the Director of Echo Conference. You can follow him on Twitter: @scottmcclellan.