Go big or go home.
I like that advice. It inspires us to be ambitious and audacious. It inspires us to shun mediocrity and reach for excellence. It inspires us to do things right, finish what we start, and give it everything we’ve got.
But is Go big or go home a one-size-fits-all strategy? Or are there times when it’s okay to go medium? Is it ever okay to go meek? Here’s what I mean:
I think HD projection is a beautiful thing. I love to see quality projectors throwing quality media onto quality screens — the effect on an environment is palpable. That is going big, and I enjoy it. But what about churches who haven’t upgraded to HD yet? Regardless of their reasoning, should we offer them the “Go big or go home” ultimatum? Or are they allowed to keep playing in the sandbox despite being tragically and unironically 4:3?
Goodness, I hope so.
Not all churches can go big on the web, but I’m not sure I want them going home.
Not all churches can go big on architecture, but I’m not sure I want them going home.
Not all churches can go big on filmmaking, motion design, and print materials, but I’m not sure I want them going home.
Depending on your mission and your resources, it may not make any sense to go big. But don’t go home. Particularly if you’re still willing to be focused and intentional. In that case …
Just promise me you’ll keep going.